ADER ERROR X CONVERSE ‘Create Next : The new is not new’
ADER ERROR and Converse's first global collaboration is inspired by the two brands' slogans,
"Create Next: The new is not new," and unfolds through the philosophy of inevitability looking back to create the new.
This collaborative collection proposes new experiences through creative activities born from re-editing and re-interpreting methods,
looking at things that are familiar in everyday life and questioning them.
The collection draws new things that have never existed in the world.
Recognizing that all things form elaborate and close connections,
discovering and synthesizing the points of contact between different objects
to create unexpectedness is called “re-editing,” which the unique value is expressed.
In the spirit of this "re-editing", we are unveiling
the first collaborative collection of ADER ERROR x CONVERSE.
ADER ERROR and Converse shared their philosophies and has created
the collection and pop-up exhibition toward the common goal of 'creativity',
conveying the message that they will expand the horizons of categories such as art, fashion, space, and music.
It is possible to reconsider the value of "re-editing"
through individual edited works and performances based on diversity and inclusiveness.
We suggest new experience by encouraging one to focus on the other side of essential
and we continue to contact customers through diverse content.
Focusing on the spirit of "re-editing" that encompasses all these creativities,
we propose new and better values for the world from the first global collaborative collection.